Before anything at all is discussed here, you could be wondering what exactly is vlogging, right? As the name itself suggests, vlogging is an extension of the social activity called blogging, only with a slight change. Vlogging is actually a short form of video-blogging. Wikipedia defines vlogging as a form of blog for which the medium is video, and is a form of web television.
Video blogging, or simply vlogging, is the act of including a video in your content to market your idea to the masses. Although, a relatively new idea, vlogging has rapidly gained a lot of popularity, owing to its success rate combined with its effects to the masses. Yes, it could be a little intimidating, especially given the fact that it really is new to a lot of people and could challenge the comfort level of many marketers, who are just looking for different options to improve their marketing strategy. But getting started is the most vital part, since everything else starts falling into place once you take the first step. Vlogging is a part of visually-appealing content, which is specifically known for its success rate with people, pertaining to the fact that people are inclined to pay more attention visually-rich content than the kind of content which is just plain text.
Know the Basics
As it is with every other marketing strategy, it is always a good idea to know where you stand while testing the waters before stepping in. It is always advised to know your content and subject really well, while ensuring that you have a very clear idea about who is your target audience. As it has been reiterated on this blog over and over, half the battle’s won if one knows their target audience well. Moreover, it is of utmost importance to understand that vlogging is more content-oriented than it is about its technicalities. This would go on to imply that it is okay to use a mediocre camera to shoot, as long as what you are shooting has some meaning to it and a lot of substance. Having said this, it is always a great idea to buy the best affordable camera available in the market.
Prepare for the Shoot
A shoot shouldn’t ideally ever be started unless its basic preliminary plan is sorted and placed according to the upcoming needs. This would mean that prior to the shoot, one should have ideally laid out an entire storyboarded plan of the shoot. Keep your content clean of any abusive/offensive language and make sure your content comprises simple and easy-to-understand sentences and ideas. It is also advised that one watches enough tutorial videos to know where their strengths and weaknesses lie with respect to shooting a video. Another piece of advice to be followed is to make honest videos, which shouldn’t have any plagiarized content or false details pertaining to the subject of the video.
Syndicating the Video
Most of the vloggers make the mistake of assuming that the only channel where they can use their video(s) is YouTube. While it is true that YouTube does get a lot of attention with respect to the video content, it is not always true that no other social networking site can provide the same kind of a platform. Facebook, Twitter, LinkedIn, and Instagram among others are all equally great platforms, where one can share their videos or video clips to garner more views and eventually more people who are interested in your organization as leads, customers, investors, and so on.
All in all, vlogging is a great way to get your idea across one’s prospective customers. If one is into making video tutorials, then that is bound to get more traffic on their website, considering people are always looking at learning something new by watching an online video. It is also a wise idea to keep embedding your videos on the website, since that will also help in generating traffic that has the potential to become your customers.