The e-commerce marketing trends that are shaping has forced us to rewind our present for 10 years. Let’s go back to ten years in the past. Consider that you have your birthday coming up and you have saved up enough this time to give yourself a small gift. Why not, right? Surely you are earning well. You have the full right to spend your money on yourself. So it seems that you decided to buy yourself a new mobile phone. You went to the market. Bought one good mobile. And here’s the end of the story. Now, let’s come back to the present and analyze the same situation: birthday’s coming up, you decide to get a new mobile phone, but does this end here? Probably, but most probably not. This is where e-commerce comes into play.
Emerging e-commerce marketing trends and their impact
By definition, e-commerce would ideally mean the commercial activity of buying or selling a product/commodity/service on an online platform and thereby making an online payment to complete the transaction of funds to clear the procedure. In even simpler words, the possibility of being able to buy a product online and make the payment for the same using an online transaction procedure is called e-commerce. It’s simple, nice, and uncomplicated, much like how our lives should be, ideally.
To begin with, how is it impacting us? Has it impacted us at all? This could be answered in one word if you can answer the next question in just a simple ‘yes’ or ‘no’- have you ever ordered anything online (directly or indirectly) and got it delivered at your doorstep for possibly minimal to no charge? If liberty is taken to answer this for you, the chances of your answer being a yes are pretty high. Quite staggeringly high. Therefore, the answer to the first question is also amply clear. Yes, e-commerce has affected our lives.
Now, to the next question- is it helping us all as consumers? Most definitely yes. Imagine not having to go to a supermarket or a mall to buy groceries anymore, since you can just order them off a website like Grofers at absolutely no extra delivery charges, if and when you’re able to meet their minimum requirement for free home delivery. Sounds easy? It is.
Factors that make e-commerce appealing
E-commerce is a beautiful trend that has emerged in the last decade in the world of the internet. It has revolutionized the manner in which one buys and sells in so many ways that it’s almost perfect. Market giants, such as Amazon, Flipkart, eBay, Jabong, Myntra, etc., have already established their place in the e-commerce world. The prospect of being able to do one’s daily tiring chores (think buying groceries, vegetables, your kid’s physical training shoes, etc.) without having to actually go out of your house to get the shopping done sounds like a brilliant idea, to say the absolute least.
Additionally, this isn’t the only factor that makes e-commerce so appealing. While it makes lives easier for many, it provides an opportunity for employment as well. Many people are increasingly becoming more active and are participating in e-commerce marketing to be able to make a living out of it. Starting from homemakers to students to full-time professionals, anybody and everybody is able to make good use of this trend, and why shouldn’t they? This trend seems the kind that would stay, and stay around for really long.