We have seen many trends emerge in the space of social media marketing in the last couple of years. Some have been a hit and are still prevalent, while others did not last as long. Let’s have a look at the major trends of 2016 that have dominated the market so far:
Content is always given the first preference, true. But we need to understand that bombarding our potential clients and customers with a lot of content could appear like we are spamming them. There is a very fine line between marketing aggressively and spamming aggressively. And this goes without saying that we absolutely cannot spam our customers. This has finally caught on this year. You get see shorter and shorter content attached to ads, but these shorter content ads are quite powerful. We also see marketers finally understanding the value of one’s time and respecting it by not making one’s audience read exceptionally long write-ups. This not only eliminates the possibility of losing your reader’s attention in the midway, but it also ensures that it keeps the reader engaged until this lead is converted into a customer.
Video Blogging and the Related Jazz
This is one of the most interesting faces of social media. With the passing of each day, people are realizing the value of visually appealing content. The math is pretty simple here- any content that is pleasing to the eyes has got to be more appealing. With this realization came the understanding of pleasing the audience with video content. Advertisers and marketers all over the world have been pressing on the importance of vlogging since a long time now. Following this, came the trend of live streaming, in which the user live streams whatever they are doing to their followers for marketing a product, for a Q/A session with respect to one’s organization, etc. This seems to be really picking up as young entrepreneurs are increasingly taking it to the internet to directly talk to the audiences, which may be of use to them and vice-versa.
Change in the way social media platforms act
There is barely any denying that the three giants of the social media marketing world are Facebook, Twitter, and LinkedIn. Although all these three individually cater to different needs and demands, they all fall under the same umbrella of social media marketing platforms. As I had stated in one of the previous posts on this blog, Facebook is friends and family-centric, LinkedIn is more professional and caters to career-oriented people more than anything else, while Twitter can be considered as the bridge between these two. The shift is slow but definitely moving towards newer apps, such as Instagram and Snapchat. Celebrities, such as Kylie Jenner, Kendall Jenner, and Jeffree Star, have used both of these platforms through and through to market their respective makeup and apparel lines. And all of these brands are the hugest brands at the moment, thanks to their really effective branding and marketing done on Instagram and Snapchat.