If you are a business person, it is almost alright if you do not know everything about inbound marketing, but if you are into marketing, it would be a cardinal sin to not know about inbound marketing. But for all purposes, here are a few tools and tactics that one needs to remember when incorporating inbound marketing techniques into their business.
SEO (Search Engine Optimization)
Search engine optimization is one of the ways used to drive traffic to one’s website for lead-generation. It involves quite a few strategies in which the main aim is to utilize a user’s organic search to drive them on your site. The best way to ensure that a user does click on your website’s link is by including keywords in your content that you know would be used by the users in their searches on the same topic. Once the user puts their query in a search bar, the words used in their search will be used by the search engine to accordingly come up with the best-matched search results. This is the aim of search engine optimization- to somehow come in the first few search results by using the keywords, which are most connected to your topic/content.
You need content to show to people. You need content to show what you are doing at your organization. You need content to show your existing products and services. You need content to explain your future projects. You need content to drive traffic to your website. You need content for everything. Content is what takes you to places. Goes without saying that content creation should happen at a regular pace. Having a well-maintained blog, which is also regularly updated, has the potential of driving a huge amount of traffic to one’s site, if the blog posts are properly syndicated and shared from time to time on various social platforms.
Events & Webinars
Events are a great way to not only socialize with your customers or leads, but also to promote your existing products/services. One could also use this opportunity to showcase their upcoming products/services, if any. Webinars, which is the short-form of web-based seminars, are just as useful. They can come handy to hold a discussion between experts from your industry and who can generate a better brand name for your organization.
Social Networking Sites
The first question that one may wonder about is, ‘Okay, I have the content, but how do I make people see my content?’ That’s only natural. Social networking sites serve as the best solution for this problem. Knowing how to share your content on these social networking sites is not even difficult. It’s like using social networking sites as one does on a regular basis, only with the exception of using it for professional purposes. These sites have been proven to drive the maximum traffic to websites, thanks to the strategically placed ads and posts, which have the capability of gaining one’s customers’ attention, if they are designed and syndicated properly.