We listed a few techniques of outbound marketing in the previous article (if you haven’t read it as yet, you could read it here). Moving on the same line, we are enlisting a couple of more ways of outbound marketing here. Read on to find out more about them:
- Print advertising
As much as people would like to believe that the print media is dying, it really isn’t. It might have gone down in its popularity over the usage and preference of digital media, but there is little evidence about print media dying for another one decade at the very least. Magazines, newspapers, newsletters, and other publications are some of the examples here, wherein one could use any of these for the purpose of outbound marketing. The underlying idea here is that a lot of people are still in the habit of looking forward to reading a physical copy of a newspaper before doing anything else. More specifically, the elderly population relies on print media for their daily intake of information and entertainment. Hence, it is advisable to not completely ignore the print media, since it still includes a large sect of people who are reading newspapers and magazines, among other publications.
- In-house sales
Once you have the leads, somebody needs to take it upon themselves to convert these leads into customers. Just possessing the leads’ list does not necessarily mean that these leads are ready to become your customers as yet. Every organization is advised to hire a competent sales team, which is capable of turning every lead into a customer, no matter what the odds are. Only when one has a clear idea of what they are trying to achieve, is when they can actually achieve it. Owing to the aforementioned concept, it is imperative that the sales team is not only knowledgeable but also persuasive and sensitive towards client needs.
- Email Marketing
There is a very fine line between being annoying and useful. Email marketing aims to test that quality in every marketer. While it is very easy to go overboard with sending out emails to your customers to either generate leads or for lead-to-customer conversion; it is just as difficult to know where to stop. Email marketing also serves as an interesting way to know how to convert your leads into customers, or offer your existing customers a chance to purchase a few more of your products/services. Wikipedia goes on to describe email marketing also as, “it usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.???
All in all, a lot of ways are available for one to experiment with outbound marketing techniques. Although, it is always advisable to experiment with outbound marketing with a hint of inbound marketing techniques in order to yield maximum profitable results.