There’s no denying that inbound marketing strategies are usually more assertive and result-yielding, but there are a few things that even inbound marketing cannot ace. This is where outbound marketing comes into the play. To come up with a complete and holistic marketing plan, one should ideally include both the inbound and outbound marketing technologies to achieve the desired outcome. Some of the outbound marketing technologies are:
- Pay-Per-Click (PPC) Advertising
While browsing various social networking sites and other commercial websites, have you ever come across ads, which sometimes have a tiny caption saying, ‘Promoted Ad’? This is what PPC advertising is all about. You pay for every click that your ad gets on search engines like Google, Bing, and Yahoo! These ads mostly show up on either side of the page or at the top of the page. Every time a user clicks on your advertised ad, you have to pay up for that click.
- Direct Mail
Although, there is a norm that implies that direct mail doesn’t really help in the long run, but when it is done strategically and thoughtfully, it could prove to be one of the most beneficial strategies, especially for targeted communication with one’s customers. It not only lets you target your audience very specifically, it also gives one the option of being really creative with the subject line and other content-related aspects of direct mailing, which could generate a lot of leads.
- Content Syndication
There is absolutely no denying that content is the whole box of wax of your lead-generation strategies, but it is essential to realize the value of this content being syndicated on different platforms. If you keep creating content without ever caring enough to distribute this content over different platforms, then the entire process will later or sooner be rendered futile. The whole point of creating content is to generate leads for your business. If this content is not seen by anyone, then how is it serving any purpose at all? So, content syndication is important and one of the major outbound marketing techniques.
Organizing and executing successful events also give a huge boost to a brand by letting the company engage with its customers on a more personal level. One entire event not only takes care of promotions, but it also serves as one of the most preferred ways to market a product or a service by the company.
- Broadcast marketing
Although, this method is probably one of the oldest ones, it still somehow has a strong grip on people in general. Nobody would stop watching the television or stop listening to the radio for a few more years to come. Yes, a lot of this has shifted to online streaming of shows, but one can’t deny how ads still have a way to lure the elderly population in who aren’t much active on the internet.