What is e-commerce marketing?

By author Webicules on 27 April 2016 | 642 Views
What is e-commerce marketing?

Hope you have read the previous article on E-commerce Marketing Trends. Since now that we have a fair idea about e-commerce (if not, it is suggested that you read the previous article once), we can go ahead and talk about e-commerce marketing. It has been established that e-commerce is fairly easy and quite exciting for consumers all over the world. Additionally, it generates traffic that a person may need for their online setup of a business for its effective revenue generation procedure and eventually for the purpose of being successful.

E-commerce, as explained earlier, entails buying and selling of goods/services/commodities on an online portal, while making an online payment for the same to complete the transaction of funds from the buyer to the seller. Why is e-commerce generally preferred over a traditional method of buying something? This is due to e-commerce gaining plentiful of brownie points just over its pros in the last few years. While retail marketing is still dealing with its physical limitations, e-commerce marketing seems to have surpassed all these problems effortlessly.

Benefits of e-commerce

All that a customer really needs to do is open an e-commerce site on their mobile phone, search or browse through the site to find what they like, compare it (if need be, that is) with other sites for the price of the item that they are buying, and eventually buy it. What makes e-commerce stand out is the factor that it spoils its customers, if put simply. Who wouldn’t like to have options and that too at discounted prices? In my experience, there wouldn’t be many, who do not like a sale. It feels wonderful to be able to buy that piece of clothing that you have been eyeing at a discounted price. This is exactly what eCommerce is minting on- provide discounts and grab customers, among other things.

Working of the e-commerce marketing

E-commerce marketing works through many channels and it is always on the move. Ecommerce experts all over the world press over the usage of social networking sites as much as possible. This particular kind of marketing stresses two important things- making things a tad easier and better for the user’s experience. Secondly, it targets at profiting the sellers as well by enabling them to advertise for their services/products on various social networking sites, such as Facebook, Twitter, LinkedIn, Instagram, and so on. Therefore, it is necessary that both of these aspects of e-commerce marketing are well taken care of for an overall continuous success rate.

A happy and satisfied customer is what it takes to make any business a success, and honestly, e-commerce marketing is really no different. The fashion in which we please a customer in e-commerce marketing might be not out-and-out traditional, but at the end of the day, the idea remains the same.

E-commerce and Social Media

In this day and age of a million burgeoning and established business setups, it is of paramount importance that one understands the full significance of effective social media marketing for their e-commerce setups. Of course, anything and everything can be advertised on hoardings, newspapers, magazines, and on other conventional mediums just as well. But what sells on the internet, sells fast. And, what truly sets e-commerce marketing apart from any other conventional form of marketing is the fact that it aims at earning customer trust rather than just blindly pushing a customer to shop; it shows concern for the customer’s preferences, likes, and habits. As of now, with everything gradually shifting towards the digital world, e-commerce marketing seems like the answer to all the needs of a business person.

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